• Prices Checked Daily
  • 100% Secure Website
  • Fast & Easy Booking
  • Over 3 Million Tickets Sold

The Heineken Experience


A visit to the former Heineken brewery is a must for beer lovers and brewing enthusiasts - it is more than just a museum, it’s an Experience! Learn about the history of the Heineken family who created this world famous brand, see how its logo has evolved, follow the brewing process from water through to bottling, and learn how to pour the perfect pint! See, hear, touch smell, taste and even become the beer, during this interactive self guided tour. Drive a virtual dray horse through Amsterdam, follow a Heineken bottle through its life’s journey, see Heineken commercials from around the world, play some pub games and be recorded singing a Dutch drinking song! Feel like a beer? You will do after being filtered (sprayed with water) pasteurised (blasted with heat) rattled along the production line and capped! The tour takes around 1.5hrs and includes 2 free tasting samples - go early to avoid the crowds. You can also brew your own beer to take home in a personalised bottle. Proost!

We have found 5 ticket options for you!

let's start your booking


The Heineken Experience

Buy as a Gift? Purchase this item as a gift for someone
Gift vouchers are valid for 3 months and need to be redeemed via our website for entry tickets prior to the intended date of use.
Ticket Type Gate Price Our Price Savings Quantity
Adult (18+) £16.12 £15.67 £0.45
Youth (12-17) £11.19 £10.30 £0.89
Child (0-11) FREE FREE -
Total £0.00 Add to Basket

The Heineken Experience

The name Heineken Experience says it all. At this museum you won’t just learn about the history of the most famous brand of beer on the planet, but you’ll be able to experience it.


  • History of the Heineken family;
  • Evolution of the Heineken logo;
  • 'Be the beer' 4D experience;
  • Virtual dray horse drive;
  • Pour the perfect pint; & of course
  • Beer tasting.


Walking through the four floors of the former Heineken brewery, you’ll be able to see, hear, touch, smell and, of course, taste beer. You’ll even find out what it feels like to be brewed and bottled! You can even brew your own beer and have it bottled in a personalised bottle. And if the visit to the museum whetted your appetite for more beer, check out the cafés near Marie Heinekenplein afterwards!

The Heineken Experience is located on Stadhouderskade, at Ferdinand Bolstraat. The brewery is easily accessible via tram to Stadhouderskade. Nearby attractions include the Rijksmuseum and the Van Gogh Museum. Allow 75 minutes for your visit, and expect lots of company. The best time to come is before 11.00; after that, it can get crowded.

We do not serve alcohol beverages to visitors under the age of 18; The Heineken Experience staff has the right to ask for your ID. Visitors under the age of 18 must be accompanied by an adult. 

People under the age of 18, will receive a RED wrist band at the ticket-desk which means: NO ALCOHOL. For visitors under the age of 18 we have soda available.

Print at Home

Unless stipulated in the booking process all bookings require customers to print their voucher off in order to be exchanged for entry to the attraction or tour. We cannot guarantee entry without a printed voucher and will not be able to cancel or refund customers who do not print the vouchers and therefore can't gain access to the venue or tour.

If you cannot print your voucher off for any reason please contact us 24 hours before arriving at the venue.


Please note that all vouchers and tickets sold by 365 Tickets Limited are non-refundable due to restrictions imposed by our individual suppliers, for full terms and conditions please click here.


To request an amendment to your booking please contact 365Tickets for support.

Amendments to the date, the time and/or the number of tickets are permitted at the discretion of 365 Tickets Limited but subject to the terms and conditions of our individual suppliers and surcharges for amendments made may apply.