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The Heineken Experience


A visit to the former Heineken brewery is a must for beer lovers and brewing enthusiasts - it is more than just a museum, it’s an Experience! Learn about the history of the Heineken family who created this world famous brand, see how its logo has evolved, follow the brewing process from water through to bottling, and learn how to pour the perfect pint! See, hear, touch smell, taste and even become the beer, during this interactive self guided tour.

Drive a virtual dray horse through Amsterdam, follow a Heineken bottle through its life’s journey, see Heineken commercials from around the world, play some pub games and be recorded singing a Dutch drinking song! Feel like a beer? You will do after being filtered (sprayed with water) pasteurised (blasted with heat) rattled along the production line and capped! The tour takes around 1.5hrs and includes 2 free tasting samples - go early to avoid the crowds. Proost!

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Heineken Experience + 1hr Canal Cruise

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Ticket Types Gate Price Our Price Savings Quantity
Adult (13+) £25.79 £20.19 22%
Child (4-12) £5.78 £5.78 -
Infant (0-3) FREE FREE -
Total £0.00 Add to Basket

The Heineken Experience + 1 Hour Canal Cruise

The name Heineken Experience says it all. At this museum you won’t just learn about the history of the most famous brand of beer on the planet, but you’ll be able to experience it. Walking through the four floors of the former Heineken brewery, you’ll be able to see, hear, touch, smell and, of course, taste beer. You’ll even find out what it feels like to be brewed and bottled! You can even brew your own beer and have it bottled in a personalised bottle. And if the visit to the museum whetted your appetite for more beer, check out the cafés near Marie Heinekenplein afterwards!.

Especially for Heineken fans like yourself, the former brewery, where Heineken’s premium quality beer was brewed for a hundred years, has been transformed into a sensational interactive tour through the dynamic world of Heineken. Experience it for yourself and discover the magic behind the world’s most international premium beer brand at the Heineken Experience. Find out how it’s brewed and enjoy a perfectly poured Heineken at the World Bar. It’s all waiting for you in the historic Heineken brewery, one of Amsterdam’s most impressive heritage sites. 2 Drinks included.

Amsterdam is all the more spectacular seen from the water. The Canal Cruise in Amsterdam takes you to many of the city’s highlights within one hour. The Westerkerk, the Anne Frank House, the narrowest house in Amsterdam: you’ll be able to see all of them during this canal cruise. It’s the most relaxing way to get to know Amsterdam, as you’ll have your own personal audio guide. As the boat departs and you put on your head phones, you embark on an amazing journey through Amsterdam’s rich history. ​

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Amendments to the date, the time and/or the number of tickets are permitted at the discretion of 365 Tickets Limited but subject to the terms and conditions of our individual suppliers and surcharges for amendments made may apply.