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Sweet Magnolia Tours


Sweet Magnolia Tours has been making memories for over 22 years. Hospitality isn’t a motto, it’s our heritage. We believe in a personal relationship approach when dealing with our clients. Our mission is use that personal service to develop and deliver southern tours that exceed your expectations.

Sweet Magnolia Tours is a full service southern tour operator offering complete tour planning for groups and individuals. We specialize in customized itineraries using a wide variety of hotel choices, attraction tickets, meal planning, and step on guide service. We are happy to handle any part or all of your tour requirements. Let Sweet Magnolia Tours customize an unforgettable southern vacation experience for you and your travel companions.

We have found 4 ticket options for you!

Experience the musical history of Memphis with this extensive Music Attraction Discount Pass.  Delight in admission to four of the most popular Memphis attractions:  Graceland, Stax Museum of American Soul Music, Memphis Rock N' Soul Museum, and Sun Studio.  Get to know the musical history of Memphis with this comprehensive tour.  


  • Sun Studio Admission

  • Rock n Soul Museum Admission

  • Stax Museum of American Soul Music

  • Graceland Platinum Ticket

  • Graceland Elvis Experience Ticket (VIP upgrade available)


VIP upgrade – will include:

  • Purchased on a per-person basis for adults only

  • All day access to Graceland & All Attractions

  • Special Shuttle Bus 

  • Front of the line access

  • Inclusive of the Platinum Ticket PLUS houses in the back of the property & Keepsake backstage pass

The Graceland Elvis Experience Ticket includes (VIP upgrade available)

  • Graceland Mansion Audio-Guided Tour with New Orientation Film

  • Full Access to State-of-the-Art Visitor Entertainment Complex -NEW

  • Elvis’ Two Custom Airplanes

  • Elvis Presley Car Museum - ALL NEW, EXPANDED

  • Elvis: The Entertainer Career Showcase Museum - NEW

  • Elvis Discovery Exhibits – NEW

Exclusions: Gratuities - Transportation to and from attractions.

Sun Studio

The birthplace of Rock’n’Roll. This is the studio, where Elvis Presley, Jerry Lee Lewis, B.B. King, Rufus Thomas, Howlin’ Wolf, Johnny Cash, Carl Perkins, Roy Orbison, and many others launched their careers.  The most famous recording studio in the world.  Sun Studio is a recording studio opened by rock-and-roll pioneer Sam Phillips.  

The mistake of Rock N' Roll!  Sun Studios was born to capture the pure raw energy of Beale Street.  Sam Phillips was self-taught - and didn't know the rules.  He didn't know not to use so much echo - A 3-piece band sounded like an all-night party!  He didn't know not to crank the amp up so high it distorted!  He didn't know not to blend the musical styles - or that it wasn't supposed to be sheer passion and fun!

Rock N' Roll was created - with all these wonderful mistakes at Sun Studio.  

Stax Records

The story of Stax Records is one of a cultural phenomenon that changed the culture of music forever – locally, nationally, and internationally.  What began as a tiny record store in an old movie theater at the corner of McLemore Avenue and College Street in Memphis, Tennessee, grew to become one of the most important music recording studios in the world. When the modest Capitol Theater in the heart of Soulsville USA was transformed into Stax Records in 1959, it began launching the careers of unknowns who would become icons, cranking out a massive catalog of smash soul hits by the likes of Isaac Hayes, Otis Redding, the Staple Singers, Wilson Pickett, Luther Ingram, Albert King, the Bar-Kays, Booker T. & the MG’s, Johnnie Taylor, Rufus and Carla Thomas, and dozens of other artists whose influence remains vital in the music of today.

Rock‘n’Soul Museum

The Memphis Rock 'n' Soul Museum is the only museum in Memphis Tennessee which tells the complete story of the Memphis music history,  as researched by the Smithsonian Institution.  A Memphis Must See, this Memphis, Tennessee Museum tells of the musical pioneers and legends of all racial and socio-economic backgrounds who, for the love of music, overcame obstacles to create the musical sound that changed the world.


The Graceland Platinum Tour features, an iPad tour of Graceland Mansion and Grounds, Graceland Archives Experience, self-guided tour of Elvis' Automobile Museum, self-guided tour of I Shot Elvis, self-guided tour of Elvis' Tupelo, a self-guided tour of Elvis' Hawaii, Elvis in Hollywood. 

As you step inside Graceland Mansion, you will follow in the same steps as Elvis himself on a multimedia iPad tour.  The narrated tour features commentary and stories by Elvis and his daughter Lisa Marie. 

An iPad tour of Graceland Mansion and grounds includes:

  • Entrance to the Mansion 
  • followed by the Jungle Room 
  • Vernon's office 
  • Trophy Building 
  • Racquetball Building  
  • Meditation Garden 

Graceland Archives Experience 
Get a glimpse into the Graceland Archives as you explore hundreds of artifacts from our collection. Learn more about Elvis' life and career through a special video presentation featuring footage housed in our video archives.

A self-guided tour of Elvis' Automobile Museum - Elvis loved cars and the Elvis Presley Automobile Museum displays some of his favorites. 
A self-guided tour of I Shot Elvis: The Exhibit - Elvis was one of the most photographed celebrities in history and the Graceland Archives houses over 50,000 images of him.
A self-guided tour of Elvis' Tupelo - Fans now have the opportunity to explore the city that Elvis first called home.
A self-guided tour of Elvis' Hawaii: Concerts, Movies and More! Exhibit - Celebrate Elvis’ love for Hawaii in this special exhibit that explores Elvis’ connection with the islands.
Elvis in Hollywood: From Teen Idol to Leading Man - New for 2016 - In 1956, Elvis added movie star to his growing list of accomplishments when his first film, "Love Me Tender," opened in theaters.

Print at Home

Unless stipulated in the booking process all bookings require customers to print their voucher off in order to be exchanged for entry to the attraction or tour. We cannot guarantee entry without a printed voucher and will not be able to cancel or refund customers who do not print the vouchers and therefore can't gain access to the venue or tour.

If you cannot print your voucher off for any reason please contact us 24 hours before arriving at the venue.


Please note that all vouchers and tickets sold by 365 Tickets Limited are non-refundable due to restrictions imposed by our individual suppliers, for full terms and conditions please click here.


To request an amendment to your booking please contact 365Tickets for support.

Amendments to the date, the time and/or the number of tickets are permitted at the discretion of 365 Tickets Limited but subject to the terms and conditions of our individual suppliers and surcharges for amendments made may apply.