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Casa Martini Turin - Martini & Rossi

Visit the Wine History Museum in Turin, one of the world’s most important collections relating to the history of wine-making and the Gallery Mondo Martini.

A world-renowned producer of vermouth and Italian sparkling wines, Martini & Rossi lends its rich history and award-winning quality to the Bacardi family of spirits. Martini vermouth comprises the superb flavors and aromas of more than 40 botanicals in recipes dating back over 150 years, and the brand’s sparkling wines hail from the golden hills of some 300 growers of Moscato Bianco grapes.

Martini & Rossi’s museum compels you to travel through the 150 years of the company and taste their fantastic products in the Martini Store.

An audioguide will walk you through this unique experience.

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Ticket includes:

  •  2 hour Audioguide Tour (English or Italian)
  • Tasting session : Cocktail Martini & Tonic or Tasting of two Martini samples in the Martini Store. 

Visit the Casa Martini museum with the audioguide and finish the wonderful tour with a delicious tasting of the Martini samples. 

Casa Martini pays homage to the origins of Martini & Rossi while serving as a modern production facility, bringing together the past and future in a center of history and culture.

Located in Pessione di Chieri (Turin), at Martini & Rossi's historic premises, it marks the meeting point between the company's traditions and future. The company has both its roots here and, at the same time, an avant-garde production facility. The key feature of Casa Martini is versatility. One location brings a number of distinct but complementary areas together: culture (represented by the Museum of Wine History and the Mondo Martini Gallery), runs side by side with training (the Bar Academy, the Botanical Room and Old Laboratory), hospitality (Terrazza Martini and Lounge Bar), and leisure shopping at the Martini Store.


You can explore the storied history of Martini & Rossi — and how the brand became a globally recognized symbol of Italian culture — at the center’s Galleria Mondo Martini, home of the brand’s historical archive. The gallery tells the Martini story via a collection of several hundred artifacts and documents, including materials from the company’s numerous promotional initiatives.

The extensive collection includes memorabilia from Martini & Rossi’s artist-commissioned posters, commercials, athletic sponsorships, and contributions to the areas of music and literature, each detailing the publicity efforts that helped to develop the company into a globally prominent brand. Galleria Mondo Martini pairs these items with engaging multimedia displays to create an interactive exploration of the brand’s inception and development.

The brand’s history dates back to 1863, when skilled salesman and entrepreneur Alessandro Martini joined forces with expert herbalist and liqueur mastermind Luigi Rossi. Supported by their trustworthy accountant, Teofilo Sola, the partners built their brand on the motto “Volere é Potere” — “Where there’s a will there’s a way” — and this guiding phrase is immortalized at the entrance to Casa Martini.

The modular design is an invitation to understand and experience all aspects of wine-making and the art of mixology – cultural, artisanal and technical. 

Naturally, Casa Martini is also the perfect place to enjoy a drink. You can sip the brand’s beverages in the Casa Martini Lounge, and should you want to bring products home, you can pay a visit to the Martini Store and Bookshop. The Casa Martini store offers a complete selection of Martini & Rossi products, as well as memorabilia and souvenirs from both Martini and Martini Racing. Many of the collectibles featured here are not available anywhere else in the world.


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